The Design Grid created the brand identity and store interiors for Priyanka Kanakia Fashion house – a fashion design studio that creates tailor made Indian garments for women.
Each garment is individually designed and hand crafted. The challenge was to create an identity and the store space that reflect this essence.
The identity is in the form of interwoven P’s adding a classy, exclusive yet handmade touch – which is at the heart of the brand ethos.
The space, has a warm, inviting and personalised touch while maintaining a level of exclusivity, class and indian-ness.